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“The e-bike market in Europe is gradually stabilising, and the structural demand drivers remain urban mobility, leisure and tourism,” said Bosch eBike Systems CEO Fleischer. – Photo Bosch
Interview

Bosch eBike Systems CEO Fleischer: 2025 marked a turning point in the market

Giant’s Q1 figures show a company under stress. – Photo Giant

Giant's downturn deepens amid prolonged headwinds

The members of the Cycling Commission of Union Sport & Cycle during the presentation of the Observatoire du Cycle 2025 in Paris. – Photo Union Sport & Cycle

French bike market declines in 2025 as e-bike sales slow sharply

Latest news
  1. Taipei show tests industry outlook
  2. Shanghai Show 2026 will showcase China's next role in supply chain
  3. Halford's cycling segment dominates growth performance for FY26
  4. Belgium pulling ahead of neighbouring markets with steady growth
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Featured

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  • Hydrogen-powered e-bikes were an innovative product in the early 2000s, but companies like Pragma had difficulty with scaling. – Photo Pragma
    Insolvency & Chapter 1124 Apr 26

    Hydrogen bike pioneer Pragma Industries enters liquidation

    Pragma Industries, known for its pioneering technology in hydrogen-powered bicycles, has filed for liquidation. This move, while not entirely unpredictable given the company's admitted difficulties last year, brings an abrupt end to more than two decades of work in the fuel-cell mobility sector.

  • Taiwan remains the heartland of the global bicycle market in the mid- to high-end segment, but for how long? – Photo Bike Europe
    Taiwan23 Apr 26

    Taiwan should accelerate industrial shift to maintain competitive edge

    Three years of declining business performance has not left the Taiwanese industry unscathed. After the sales peak in 2022, the industry waited for better days, citing excess inventory as the reason for the downturn. The Taipei Cycle Show 2026 made clear that many companies cannot wait any longer. "Nobody is able to wait any longer after three years of standstill," said Astro-Tech president Samuel Hu.

  • Citing the “persistently challenging and increasingly volatile market conditions in the United States,” Riese & Müller has announced its withdrawal from the US market. – Photo US dealer Propel Bikes
    Market trends21 Apr 26

    Riese & Müller withdraws from US market, citing "volatile circumstances"

    Riese & Müller, German premium e-bike manufacturer, has announced its withdrawal from the United States market, choosing to "reconcentrate its resources" on developing its European sales and dealer network. Despite the recent positive policy developments for the US bicycle industry, the overall volatility of the nation's import market appears to have claimed another victim.

  • Undoubtedly the most prominent stand at Sea Otter Classic: Amflow – Photo Scott Montgomery
    Shows & Events20 Apr 26

    Avinox emerges as key disruptor at Sea Otter Classic

    Sea Otter Classic 2026 caught the e-bike vibe that Europe experienced some years ago. The United States had always lagged in this market, but at the Sea Otter Classic this weekend, it looks like the US market has finally awoken and stepped on board with all things electric.

  • Column17 Apr 26

    Product is not the problem, maximise margins with merchandising

    Ask ten people in a bike brand how profitable their assortment is, and you will get ten different answers. Ask the product manager and she will point to margin per unit. Ask the supply chain lead and he will talk about complexity cost. Ask the retailer, and the conversation shifts entirely to sell-through and floor turns. Everyone is right. Everyone is also looking at a different piece of the value chain. And because no one has agreed on a shared picture, the product line keeps growing — SKU by SKU, season by season — until it takes an AI chatbot to explain the difference between two models to a confused customer at home.

  • The Ghost E-Riot MTB is one of the new models that Accell has launched this year as it turns its attention to its Ride to Win campaign, focused on commercial performance. – Photo Ghost
    Financial16 Apr 26

    Accell in 'final steps of transformation' as fundamental reset of business nears end

    Following well-documented financial struggles over the last few years, Accell today has stated that the last debt reduction has further stabilised the company, "while additional funding enabled Accell to accelerate the execution of the final steps of its transformation." As it prepares for this season with a sharpened portfolio of new models and a significantly leaner build after divesting non-core brands, is the once mighty Accell Group now out of the woods?

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Financial

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  • Over the past year, Decathlon has expanded its presence worldwide to 82 countries, with a total of 1,902 stores. – Photo Decathlon Australia
    Financial28 Apr 26

    Decathlon grows through a tough 2025

    Decathlon S.A. reported steady growth in 2025, even as market development across the sporting goods and bicycle sectors remained uneven. The French retailer reports increased revenue and profitability. At the same time, limited disclosure around category-level performance, especially in cycling, leaves open questions about where that growth is coming from and how sustainable it may be.

  • Despite regional differences, Shimano still sees gradual progress in market inventory adjustments. – Photo Shimano
    Financial23 Apr 26

    Shimano opens 2026 with weak global sales

    The slowdown in consumer spending and market uncertainty due to the geopolitical situation is starting to surface in the financial results in the e-bike and bicycle industry. Except for the Oceanian market, Shimano reports weak retail sales worldwide. As a result, net sales in bicycle and e-bike components in the first quarter of 2026 decreased 0.7% year-on-year to 87,361 million yen, and operating income decreased 46.3% to 7,792 million yen.

  • The majority of the BMZ's activities in the e-bike business are carried out at the vast production facility in Gliwice, Poland. – Photo BMZ
    Mergers & Acquisitions22 Apr 26

    BMZ under new ownership as SKion completes full takeover

    Following approval by the antitrust authorities, BMZ has been cleared to make a fresh start under new ownership and management. The battery manufacturer is now fully in the hands of SKion GmbH and founder Sven Bauer has made way for a new CEO to steer the company as it looks to expand internationally.

  • Pon.Bike’s bike brands launched more than 20 new models in 2025, including Gazelle’s first longtail e-bike, the Cabby. – Photo Gazelle
    Financial2 Apr 26

    Pon maintains strong position as bike turnover stabilises around €2 billion

    The worldwide bike market experienced another turbulent year in 2025. Under these circumstances, "Pon.Bike stabilised its turnover at around €2 billion and remained a profitable business with positive operating earnings," owner Pon Holdings announced yesterday. One of the industry's largest bicycle manufacturers states that business again proved to be resilient thanks to its diversified portfolio and market position.

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Business

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  • Currently, the bulk of the e-bike market (80%) accounts for products of such leading local producers as Cross Ltd and Maxcom from the city of Plovdiv, Bulgaria. – Photo Maxcom
    Market Report27 Apr 26

    Inventory glut tests Bulgaria's bike sector resilience

    The Bulgarian bike sector is steadily developing these days despite the existing challenges and a serious overstocking in the local market. In fact, the industry and major local manufacturers have gone through an extremely dynamic and challenging period. After the euphoria of pandemic sales, the sector has faced supply chain disruptions, overstocking and macroeconomic headwinds. Despite the decline in sales volumes, the trend toward electric bicycles and micromobility offers some optimism, with the European market expected to double by 2030.

  • CHC not only plays a role as secretariat at BAS (Chairman Robert Wu, pictured left), but is also supported by the Industrial Development Administration (IDA) of the MOEA, aiming to drive the industry's green transition. – Photo CHC
    technology24 Apr 26

    E-bike common protocol initiative gives Taiwan strong competitive edge

    Taiwan's bicycle industry signalled that it was entering a bold new era at this year's Taipei Cycle Show. Under the guidance of Taiwan's Ministry of Economic Affairs, the Cycling & Health Tech Industry R&D Centre (CHC) unveiled a suite of R&D achievements, highlighting the strategic integration of Taiwan's bicycle manufacturing with advanced Information and Communication Technology (ICT). A key feature was the Cycling Common Protocol Alliance (CCPA), launched to enhance system interoperability and strengthen collaboration across the bicycle and ICT industries.

  • Matthias Meier takes the helm as Canyon’s new CEO. – Photo Canyon
    People23 Apr 26

    Canyon CEO hire signals operational reset

    On 1 May, 2026, there will be a new CEO at Canyon. The German bicycle manufacturer has appointed Matthias Meier to take the lead as chief executive officer at Canyon Bicycles, alongside founder and Executive Chairman Roman Arnold.

  • The Eurobike discussion has entered a new phase since German industry bodies announced they would organise their own trade show. – Photo ZIV
    Shows & Events21 Apr 26

    German industry rivals Eurobike with launch of international trade fair

    The debate around Eurobike has entered a new phase since German industry organisations announced they will organise "a leading international trade show" in 2027. This decision stems from a dispute between the Eurobike organiser, Fairnamic, and the German industry organisations ZIV, Zukunft Fahrrad and VSF. This latest strategic move suggests a potential return to a dual-tradeshow landscape for Europe, reminiscent of the pre-2008 era when IFMA Cologne and Eurobike operated alongside each other.

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Market data

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  • Electric or not, the fastest-growing category in 2025 has been gravel bikes. Their sales have nearly quintupled in just five years. - Photo Cannondale
    Market Report14 Apr 26

    Austrian bicycle market stabilises at new normal in 2025

    After several challenging years for the bicycle industry, the Austrian industry and market proved remarkably stable in 2025. It went back to normal. In 2025, Austria's bicycle and sporting goods retail sector sold approximately 389,000 units.

  • Subscribers only
    Subscribers only
    Quarterly data14 Apr 26

    Subscribers only 'Made in Taiwan' shifting to 'Made by' and 'Made with' Taiwan?

    Taiwan exported fewer than 77,000 e-bike units in the first quarter of 2026. This marks a 15% year-on-year drop from 2025 and the lowest Q1 e-bike exports since 2018. This also signals that the world's bicycle manufacturer is still struggling to get a firm grip on the electrified bike market post-Covid. The export value of regular bicycles also continues to drop 17% in Q1, but little is heard about consolidations or bankruptcies in the Taiwanese bicycle industry. As the total export value dips under $10 billion for the last two consecutive quarters, could the value shift be taking place outside of Taiwan's borders?

  • Piero Nigrelli, head of the cycle division at Confindustria ANCMA, speaks at the Confindustria ANCMA presentation. – Photo Bike EuropeSubscribers only
    Subscribers only
    Market Report Italy9 Apr 26

    Subscribers only Italy's bicycle market hits the brakes in 2025 with sales down 4%

    The Italian bicycle market closed 2025 in negative territory, confirming what now appears to be a structural downturn. Data released by Confindustria ANCMA and presented at Pirelli's advanced bike tyre manufacturing facility in Bollate near Milan, show total sales of 1.3 million units, down 4% year on year.

  • Thömus took over the majority of the Bike World branches in Switzerland from Migros and reopened them as Thömus Bike World on 1 March 2025. – Photo Thömus
    Market Report Switzerland7 Apr 26

    Consolidation in Swiss bicycle market slows as sports bikes cushion losses

    Although the number of bicycles delivered in Switzerland fell again by around 25,000 units in 2025, the trend in sports bicycles and e-bikes provided a ray of hope, as sales in these categories started to rise again. Looking solely at specialist retailers, excluding major distributors, rising figures were recorded in almost all sectors. However, the Swiss bicycle suppliers' association, Velosuisse, still refers to being in a 'consolidation phase.'

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Interviews

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  • Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his thoughts on the Italian bicycle industry with Bike Europe. – Photo ECI
    Interview13 Apr 26

    Atala CEO Massimo Panzeri: Rising prices and weak purchasing power stall Italian bike sales

    Price dumping, retail distress, safety and cycling culture were frequently cited as key factors behind the current downturn in the Italian e-bike and bicycle market. But what is really holding back the Italian bicycle market? Massimo Panzeri, Atala CEO, former president of CONEBI and now a board member of European Cycling Industries, shared his shocking perspective with Bike Europe.

  • “The oversubscribed IPO of last September creates ample opportunities to expand into other related products and markets,” said Dr David Hon. – Photo Bike Europe
    Executive talks7 Apr 26

    Dahon CEO: Our strategy eyes global market expansion and new segments

    Cycling can still attract interest from both institutional buyers and non-institutional investors, as the heavily oversubscribed Dahon IPO at the Hong Kong Stock Exchange showed last September. Amidst all the excitement on the exhibition floor of the Taipei Cycle Show, Bike Europe had the opportunity to speak with Dahon's owner, Dr David Hon, about his company's strategy.

  • “Our ambition goes well beyond launching new models,” says Nick Howe, head of e-bike worldwide at Segway. - Photo Segway
    Interview23 Jan 26

    Segway's ambition goes well beyond launching new e-bike models

    Long associated with self-balancing devices and shared micromobility, Segway is accelerating its move into the global e-bike market. Speaking at CES, which took place this month in Las Vegas, Nick Howe, head of e-bike worldwide at Segway, made it clear that the company's ambition goes well beyond launching new models. Segway wants to transplant proven automotive and powered two-wheeler technologies into cycling.

  • “For many people around the factory in Heerenveen, the Netherlands, Batavus was like a family company with good working conditions. So yes, it’s painful for all my colleagues in assembly that the factory is closing,” explains Menno Visser, retirement-bound project manager of Accell Group. - Photo Koos Groenewold
    Interview11 Dec 25

    Accell veteran reflects on career: "Profitability in our industry has always been challenging" 

    HEERENVEEN, The Netherlands - The final Batavus bicycles have rolled off the assembly line in the Netherlands, marking the end of an era for the Accell Group as it opts for centralised production in Hungary. It also marks the end of 45 years in the bicycle industry for Accell stalwart Menno Visser, who is now retiring. Having started at Batavus on the assembly line, he worked his way up to commercial director and spent the past years as a project manager at Accell. In an exclusive interview, he reflects on industry changes and his vision for the future.

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    Shows & Events21 Apr 26

    Sponsored Taipei Cycle Show 2026: A stable platform in volatile times

    With the ongoing market correction still affecting purchasing decisions and budgets, and geopolitical uncertainty, including the war-related tensions, derailing international travel, the Taipei Cycle Show 2026 was never expected to be a loud, booming comeback edition.

  • Ennepetal, August 2025 – Alexander Thun, Co-CEO of THUN, in the company’s production facilitySponsored
    Sponsored
    Business17 Apr 26

    Sponsored New partnership puts THUN products back in the spotlight

    There are products in the bicycle industry whose quality is widely respected and well known among insiders, even if their name rarely appears in the spotlight. THUN is a prime example of this. But that is about to change.

  • Sponsored
    Sponsored
    Eurobike15 Apr 26

    Sponsored Driving the next era of drivetrain performance

    The way power moves through a bicycle is changing. Higher torque, smarter integration, and riders demanding more from their drivetrains across every category are reshaping what the industry expects from its components. Gates has been anticipating this shift for years, and the conversation around belt drive has never been louder. The word "conversation" is intentional.

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    Shows & Events14 Apr 26

    Sponsored A global platform to advance global cooperation and innovation: China Cycle 2026

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    Sponsored Bafang's dual-model service approach aims to minimize eBike downtime

    As eBike drive systems grow increasingly sophisticated, the ability to diagnose, update, and repair quickly has become a defining part of a positive customer experience. At Bafang, service is a strategic pillar, its philosophy is simple: "Service is about keeping riders riding."

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    Shows & Events20 Mar 26

    Sponsored Traveling into the Future: why Taipei Cycle is where trends first appear

    In the bicycle industry, trends rarely emerge from a single presentation or product launch. More often, they appear quietly, through conversations, prototypes, and unexpected encounters. That is why trade shows still matter. And few events illustrate this better than the Taipei Cycle Show, where the future of cycling often becomes visible long before it reaches the global market.

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